'Treasures of The Sea' Campaign

At Yoko London, our name—meaning "child of the ocean"—has always reflected our deep-rooted connection to the sea. Today, we are proud to announce our latest campaign, 'Treasures of The Sea,' an exclusive collection that pays homage to the ocean's mysteries and its unparalleled beauty. This collection is more than just jewellery; it’s a celebration of nature’s craftsmanship, where each pearl tells a unique story of the sea’s hidden wonders.

The Essence of 'Treasures of The Sea'

Each piece in this collection is a testament to the ocean’s ability to create timeless beauty. Our pearls are natural marvels, formed over years through a meticulous organic process in the depths of the ocean. Layer by layer, as nacre builds up, these pearls develop a unique lustre that reflects the pristine conditions of their marine environment, from the gentle sway of coral gardens to the deep, secretive waters where light barely reaches.

At Yoko London, we believe each pearl is a treasure. Our commitment to sourcing the rarest and most exceptional pearls is unmatched. Our CEO, Michael Hakimian, personally oversees the selection process, working closely with pearl farms to ensure that only the finest pearls are chosen. Some pieces in this collection have taken years to assemble, with each pearl meticulously matched for colour, size, and vibrancy, embodying the true essence of nature’s craftsmanship.

A Story Told in Chapters

'Treasures of The Sea' is divided into distinctive chapters, each representing a different facet of our extraordinary curation. Every chapter showcases pearls in their most natural and beautiful form, reflecting the unique harmony between nature’s power and time’s enduring influence.

Chapter I: Golden Sea
This chapter features the opulent Gold South Sea pearls, capturing the essence of golden sunlight reflecting off the ocean’s surface. These pearls radiate warmth and luxury, making each piece a luminous embodiment of the sea’s brilliance.

Chapter II: Pearl Empress
A celebration of purity and enigmatic depth, this chapter showcases White Freshwater, White Japanese Akoya, White Australian South Sea, and Black Tahitian pearls. With their iridescent tones and serene beauty, these pearls evoke the secrets of the ocean's depths, creating pieces that are as captivating as they are unique. 

Chapter III: Pearlescent Pink
Delve into the delicate beauty of Pink Freshwater pearls in this chapter, where shades range from soft blush to vibrant Radiant Orchid. These pearls capture the gentle hues of dawn breaking over the ocean’s horizon, offering a tender yet striking allure.

Chapter IV: Cleopatra
This chapter is a royal homage, featuring an array of pearls complemented by luxurious gemstones. Inspired by the opulence of ancient treasures, these pieces bring to life the grandeur and majesty of history’s most legendary queens.

Chapter V: Goddess of the Sea: Meet Our Masterpieces 
A homage to the mythical rulers of the ocean, this chapter features rare pearls of exceptional size, colour, and lustre, embodying the power and serenity of the sea’s divine beings. These pearls are the crown jewels of nature, each one a masterpiece in its own right.

• Lumina: A stunning diamond necklace, earring, and ring set, Lumina showcases pearls of unmatched vibrancy and size, perfectly paired with diamonds to reflect the ocean’s radiant beauty.
• Selene: Inspired by the moon’s influence on the tides, Selene is a luxurious diamond zipper necklace that seamlessly blends diamonds and pearls into a masterpiece of elegance, embodying the rhythmic dance between the moon and the sea.
• Whisper: An opulent blend of diamonds and pearls, evoking the delicate grace of diamonds dancing in the wind.
• Aurora: Inspired by the Aurora Borealis, this 18k white gold necklace features hand-selected pearls in a vibrant array of shades, blending scintillating diamonds into a radiant masterpiece.

Discover 'Treasures of The Sea'

The 'Treasures of The Sea' collection will be available at Yoko London’s Flagship Store and on our website. Stay tuned as we unveil the details of each chapter and the exquisite pieces within them. Each pearl in this collection is a timeless treasure, waiting to be discovered, worn, and cherished.

Explore the depths of elegance with Yoko London, where the ocean’s mysteries are transformed into breath-taking jewellery that captures the essence of the sea.