O by Yoko: The New Icon
Introducing Yoko Icons: a campaign celebrating the sculptural spirit of Yoko London. At its heart is O by Yoko, a bold pearl collection where the brand’s signature Y and O motifs transform classic pearls into modern, architectural statements.
Yoko London unveils Yoko Icons, a campaign celebrating the sculptural essence of the house’s most iconic signatures: the Y and the O. At the centre is O by Yoko, a collection that transforms traditional pearls into bold, architectural designs.
The circular strength of the ‘O’ and the angular elegance of the ‘Y’ create jewellery that is instantly recognisable and unapologetically modern. Each piece is crafted to command attention, turning pearls into sculptural statements.
A life-size sculptural ‘O’ forms the centerpiece of the campaign, interacting with models to highlight the collection’s immersive and defined spirit. Shot in high contrast with dynamic styling, the imagery captures a world where pearls meet edge and elegance.
Yoko Icons marks a new era for Yoko London: bold, sculptural, and unmistakably iconic.
Be Bold. Be Iconic. Be Yoko.
Discover O By Yoko
