Yoko London’s New Selfridges Concession
Yoko London has moved to Selfridges’ Ground Floor Accessories Hall, showcasing exclusive creations including Zyyp necklaces, the new O by Yoko collection, classic pieces, and the delicate Petal collection. Discover our craftsmanship in a luminous, fashion-forward setting.
Yoko London is thrilled to announce the relocation of its Selfridges boutique. Now situated on the Ground Floor Accessories Hall, alongside iconic fashion houses such as Prada and Dior, the new boutique offers an elevated setting that perfectly reflects the brand’s standing at the forefront of modern luxury pearl jewellery.
Discover Our Exclusive Collections
Our new Selfridges boutique provides a luminous and refined backdrop to explore Yoko London’s celebrated craftsmanship. Visitors can discover exclusive creations available only at Selfridges, including:
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Our iconic Zyyp necklaces
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The brand-new O by Yoko collection
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Timeless classic pieces
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The delicate and feminine Petal collection
…and much more.
Each piece highlights the blend of timeless elegance and contemporary design that has defined Yoko London since 1973.
A New Way to Experience Pearls
The move to Selfridges’ Ground Floor Accessories Hall is more than a change of location, it’s a statement of growth and vision. The space has been carefully designed to showcase pearls in their best light, allowing customers to experience their luminosity, craftsmanship, and versatility in a high-profile, fashion-forward environment.
Whether you are looking for a Selfridges-exclusive design or one of our classic signature pieces, the boutique offers a fresh, elevated way to discover Yoko London jewellery.
Visit Us
Find Us Here:
Selfridges London – Ground Floor Accessories Hall
Come and explore our collections in person, where modern luxury meets timeless pearls.
