Yoko London’s New Selfridges Concession

Yoko London is thrilled to announce the relocation of its Selfridges boutique to The Wonder Room, the department store's prestigious destination for the world's finest jewellery and watch maisons. Positioned among renowned luxury brands including Cartier and Messika, the new boutique offers an elevated setting that perfectly reflects Yoko London's position at the forefront of modern luxury pearl jewellery.

Discover Our Exclusive Collections

Our new Selfridges boutique provides a luminous and refined backdrop to explore Yoko London’s celebrated craftsmanship. Visitors can discover exclusive creations available only at Selfridges, including:

• Our iconic Zyyp necklaces

• The brand-new O by Yoko collection

• Timeless classic pieces

• The delicate and feminine Petal collection
  …and much more.

Each piece highlights the blend of timeless elegance and contemporary design that has defined Yoko London since 1973.

A New Way to Experience Pearls

The move to Selfridges’ Wonder Room is more than a change of location, it’s a statement of growth and vision. The space has been carefully designed to showcase pearls in their best light, allowing customers to experience their luminosity, craftsmanship, and versatility in a high-profile, fashion-forward environment.

Whether you are looking for a Selfridges-exclusive design or one of our classic signature pieces, the boutique offers a fresh, elevated way to discover Yoko London jewellery.

Visit Us

Find Us Here:
Selfridges London – Wonder Room

Come and explore our collections in person, where modern luxury meets timeless pearls.